Case Study Submission for Planners

Read the given caselet and answer the questions below it:

Mr Doshi, a software engineer at 39, was leaving for US on a short assignment for a year. He was taking Mrs Doshi and little Anand along.
However, the wife and kid were returning to India in a month’s time. The Doshi family had been on a shopping spree for a month, so as to be ready for life in the US. Finally, close to the day of departure, Mrs Doshi started gathering the luggage. It was obvious to her, that they didn’t have enough bags for all their items.

She told Mr. Doshi to buy two jumbo luggage gears of a leading brand. Mr Doshi inquired, and found out he would have to invest Rs 20,000-30,000 right then! He didn’t want to spend that kind of money because he had enough bags for domestic travel. Moreover after returning from US, the bags would lie in the attic and be home to cockroaches and lizards. Mr Doshi was in a quandary… he so much wanted someone to rent him two jumbo bags!

As an entrepreneur, you decide to create a business to serve customers like the Doshi family. Answer the following questions:

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Name *
Email *
Contact Number *
Team Name *
Number of Team Members *
Institute Name *
What is the pricing model? How should the rents be calculated ? *
Calculate the profitability margins, investments required and breakeven point. *
Link to financial statements(if any)
What are the legal issues involved? *
Consider an urban metro and suggest feasible locations for these rental shops. *
how would you avoid other players from replicating the business model? *
Create an innovative marketing plan to reach customers like the Doshi family. *

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